Marketing

Getting qualified prospects is one of the most important aspects of a sound business content marketing strategy.  Not only are we experts at strategy, but we excel at how to market and distribute your marketing campaign. This means we can help you get the most out of your business marketing production investment towards the goals that you are looking to achieve.

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"We’re the results-driven agency for ambitious companies"

Clear, proven and easy-to-understand SEO strategies that drive the results that matter to you.

Technical SEO audits

As technology has improved so have the requirements for fast, secure and mobile-friendly websites.

Best practice checks are baked into our audits, so don’t worry about that, what we concern ourselves with is uncovering the problems that are unique to your business and providing solutions to take your organic search further.

Working together with our expert web development team we analyze your site to see what changes can improve organic visibility and conversions.

By Topic, not keyword-led search

Personalized search results are highlighting the importance of understanding user intent. All our research is based not just on keywords but sorted into topics to make sure we create the content users need and that Google wants to rank.

Claim your spot in local search

With only three opportunities available in local listings, it’s important to make sure your business is doing everything in its power to be seen.

We have a step-by-step process to ensure Google and other search engines are being shown the correct information as well as getting relevant citation signals from 3rd-party websites.

Website migrations & redirect maps

Whether it’s a brand refresh, international expansion or a platform change, websites come and go but your hard-earned traffic shouldn’t move at all.

A well-planned site migration minimizes any surprises on launch day and aims to keep visibility and traffic steady by providing search engines with the information they need to understand the change.

Getting qualified prospects to watch your video production is one of the most important aspects in a sound business video content marketing strategy.  Not only are we experts at video strategy and video production services, but we excel at how to market and distribute your video.  Which means we can help you get the most out of your business video production investment towards the goals that you are looking to achieve.

With your investment in marketing video production can be leveraged into some of your other content marketing needs.  Many video can be multi-purposed into blog posts, press releases, emails, website pages and social media posts.  Aside from the fact that we are becoming a society of viewers and not readers, a Video Marketing Campaign will allow you to have a cohesive approach to your target audience and make the most productive and efficient use of your video production budget.

Reach your audience through the influencers they engage with on a daily basis.

It’s not all about the follower numbers. We’ll start by outlining a strategy for your influencer marketing project, identifying the platforms, interest niches and personalities that will resonate with your target audience.

We then search the web to find the perfect influencers to complement your brand, based on affinity of audience, platform and content style.

Building long-lasting relationships

We don’t use third-party tools to manage our collaborations, which we believe leads to higher quality deliverables.

By selecting and communicating with influencers personally, we can manage the collaboration every step of the way to ensure you get the most out of your campaigns.

Getting the best content from influencers

We go beyond simple product gifting to create overarching campaign concepts, which in turn help influencers to create more exciting content.

Whether it be a challenge, photography theme or giveaway, we build influencer briefs designed to capture the imagination and deliver new, unique perspectives on your product.

Campaigns that provide results

We work with influencers who can genuinely influence. So whether your goal is growing your social media presence, building high quality links or driving purchases, we’ll work closely with you and our selected influencers to ensure we can accurately gain results! 

Shopping campaigns are key for any e-commerce business as they occupy the top section on the search page.

Our Shopping experts will optimize your merchant feed, choose the right bidding model and using a proven combination of AI assisted and human management help drive you to your revenue targets.

Social advertising that hits the target

Whatever industry you’re in, you can’t ignore the influence of social media.

We use social media to reach relevant audiences utilizing our in house design team to create class leading creative that drives direct action. From lead generation to brand awareness and uplift to engaged video views – we’ll create a campaign to help you succeed.

Display ads that can’t be ignored

Display or Programmatic provides a huge potential to reach new audiences at scale. It’s not enough to wait for your customers to come to you and by using Display you can be seen where your audience is spending time on the web.

Our PPC team leverage automation and smart bidding to run AI assisted display campaigns that reach the right people at the right time.

We use cutting edge responsive display creative to run campaigns that exceed industry benchmarks and tangible returns for our clients.

YouTube – Too big to ignore

If you want to grow your brand, launch a product, or simply re-engage users, then YouTube is one of the leading platforms globally across all demographics.

Video advertising has a measurable impact on your business, especially when used as part of a multi channel marketing campaign.

Our in house design team specialize in creating engaging video creative to drive maximum impact and ROI from this platform.

Your Data & Reporting

Your data is yours. We give you full access to your advertising accounts and you can check on all platform results in real time with our live reporting dashboards.

Account Audits

If you’re not happy with your PPC performance or if your account has plateaued, we offer comprehensive account audit across all your advertising platforms as a standalone service or as part of a wider strategic plan.

This could include but will not be limited to the following:

  • A detailed analysis of keywords and ad copy
  • A review of the budget allocations and spend efficiency
  • A cross-channel performance and attribution analysis
  • Missed opportunities
  • Competitors review

You will receive a personalized report at the end of the process, along with a list of key account recommendations.

PPC Consultancy

Whether you have an in-house team or an agency you’re already working with, most PPC accounts benefit from a second opinion and fresh set of eyes.

We offer consultancy services to work alongside existing teams which can include strategic planning for all PPC platforms you’re advertising on, quarterly roadmaps with actions and recommendations and performance reviews.

Getting to know your brand and audience

We’ll start by digging down into the details of your brand, identifying your key selling points and what resonates with your target audiences. Where they overlap is where the magic happens!

By putting ourselves in your customer’s shoes and finding what matters most to them, we can create content plans that grab attention and spark conversation.

Posts designed to engage, inform and drive

Our approach to social media centres around three pillars; engage, inform, drive. This mix of content aimed at each goal allows us to keep a good balance of fun, entertaining content with informative and sales-focused messaging.

Eye-catching, scroll-stopping designs

Sometimes, a picture is worth a thousand words. Our social media and design teams work closely together to create imaginative assets for your posts, guaranteed to grab the eye and stop the scrollers in their tracks.

Targeting growth

Finally, it’s time to spread the word. We build and manage a range of relevant audiences to target with advertising budget, which works alongside organic reach and ensures we reach new people outside your existing fan base with the right message at the right time.

As your following and engagement grows, social media becomes a more powerful tool for improving brand sentiment, increasing referrals and driving conversions.

What is a car wrap?

A vehicle wrap is a digitally-printed mobile billboard. Professionals will work with you to craft your advertisement and then print it on vinyl. Professionals print vinyl wraps in full color with eye-catching graphics. After using graphic design software to design your wrap, the individual will then apply the vinyl film to your car.

You can select either a full wrap, which covers the entire vehicle including the windows, or a partial wrap. Even if the wraps cover windows, you won’t have a problem looking through them. A high-quality vinyl wrap typically lasts three to five years.

Are vehicle wraps effective?

When you think of marketing techniques, the use of vehicle graphics may not be the first thing that comes to mind. However, you may want to give car wrapping more consideration based on the following statistics:

  • In the US today, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
  • “Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.
  • “Messages on outdoor mobile billboards have a 97% recall rate,” RYP & Becker Group indicates.

Based on these metrics, it’s easy to see why small business owners would want to consider choosing vehicle wraps over more traditional forms of advertising.

Aren’t wraps meant for large companies with vehicle fleets?

There is a common misconception that vinyl car wraps are only for companies with large vehicle fleets. However, this is not the case. Even if you don’t own company vehicles, you can still rent a truck or van to advertise your company’s information.

There are now companies that take advantage of the gig economy to provide wrap advertising services.

Taking advantage of these mobile advertisements could legitimize your small business and introduce your brand and logo to customers in your area. When small business owners use vehicle wraps, it puts them on the same playing field as companies large enough to maintain vehicle fleets.

How much do car wraps cost?

The cost of vinyl wraps depends on the size of the vehicle you wish to cover. You can wrap cars of any size. The average cost typically ranges from $1,500 to $5,000, which includes:

  • Vinyl graphics design
  • Printing services
  • Professional installation

Another thing to consider is the cost you’ll save on not having to repaint the vehicles in your fleet. Vinyl wraps are a cost-effective solution compared to the price of a new paint job. Vehicle wraps also provide paint protection for your car, truck, or van. The wraps give the vehicle a new look, while preserving the original paint job.

If you were to paint ads on your vehicle, you would be stuck with the same advertisement until you decided to repaint the car. However, with custom vehicle wraps, you can change ads as you wish. If you don’t want to have an advertisement on your car any longer, you can have a professional remove the wrap without causing any damage to the original paint.

How do vehicle wraps compare to other forms of advertising?

The Outdoor Advertising Association of America classifies wrap advertising as a form of “out of home” advertising. The agency says that vehicle advertising can be the most effective and efficient form of out of home advertising, reaching more consumers at a lower cost per thousand impressions than any other form of advertising.

On average, wrap advertising costs as little as four cents per thousand impressions. This is significantly lower than other forms of advertising. For instance, it’s estimated that outdoor signs cost $3.56 and newspaper ads cost $19.70 per thousand impressions. Wrap advertising isn’t quite as cost-efficient as online advertising, but it’s certainly more effective than some other forms of marketing.

Vinyl wraps tend to increase the outreach of a marketing campaign. When conducting traditional marketing campaigns, small business owners often limit themselves to a small demographic. For instance, if you advertise in the Wall Street Journal, you’re limiting yourself to those who are, on average, 30-49 years old. However, if you engage in a mobile billboard advertising campaign, you’ll reach everyone from children to seniors.

What is the average return on investment for vehicle wraps?

There is no average return on investment (ROI) for vehicle wraps because it will depend on the type of company you have, where and when the vehicle is driven, and the effectiveness of the wrap design. But there are ways you can measure your return.

  • First, you can provide a separate phone number, such as an 800 number, that is only advertised on the wraps. Then keep track of the calls that come in through it.
  • Next, advertise a special discount or deal only on the wrapped vehicle and keep track of those calls.
  • Finally, you can create a landing page for your website and put that URL on the wrap. (Be sure to keep it simple so potential customers can remember it.)

 

Do you need to have advertisements on car wraps?

In addition to custom vehicle wraps that advertise your business, some other types of vinyl could be useful for small business owners. These wraps don’t necessarily need to have any advertisements on them. Instead, they could protect your company cars, especially if you expect to put a lot of wear-and-tear on them.

For instance, some people use vinyl wraps as a paint protection film so that the original paint on the car doesn’t chip or peel. Paint protection vinyl is clear, providing your vehicle with a secondary layer to help keep your paint safe.